This Halloween, preschoolers were invited to a delightfully spooky festival: Nick Jr's Boo Fest.
Boo Fest took over Nick Jr's air and digital space for the month of October, featuring their favorite characters in adorable costumes, on monster truck hayrides, exploring spooky corn mazes, and so much more! From an online game to new Halloween specials to exclusive digital-only content, there truly was something for everyone at the Boo Fest!
The campaign saw a 40% increase in content impressions in our digital spaces. Our girl-focused properties saw a ratings boost, including a 21% increase for Sunny Day.
The campaign was nominated at the PromaxBDA awards for "Channel Promo: Holiday or Special Event Campaign" and "Holiday/Seasonal/Special Event Spot."
MUSIC VIDEO writer/producer
SHOW ID's writer/producer
SPOOKY FRIEND ID's writer/producer
RUSTY RIVETS "GHOSTBUSTERS" EPISODIC writer/producer
JACK-O-LANTERN GAME DIGITAL SHORT writer/producer