In March 2018, PAW Patrol fan favorite, Rubble, took over the Nick Jr block in a big way! Rebranding himself
as DJ Rubble, he hosted an epic week-long party titled
DJ Rubble’s Dance Party. DJ Rubble took over the commercial breaks “live” from his turntable: remixing songs, hyping up the audience, and encouraging his friends to get up and dance. Each day ended with DJ Rubble cueing up a new episode from one of his Nick Jr friends.
The stunt was a rockin’ success, averaging a 3.43 K2-5 rating over it’s week-long run, growing 11% from the previous 4 weeks. Live+3 DVR playback grew +33% with K2-5 and +48% B2-5, elevating ratings to a 5.16 K2-5 and 7.09 B2-5. Tuesday’s Rusty Rivets premiere received the show’s strongest ratings (a 3.97) in over a year! Friday’s PAW Patrol premiere was the highest rated of the week with a 4.17 K2-5 and 4.98 B2-5.
Due to its success, DJ Rubble returned to Nick Jr in May.