Nick Jr.’s two hottest properties, Blaze and the Monster Machines and PAW Patrol, joined forces in April 2017 for The Fast & The Furriest, a month of high-octane, pup and truck premieres!

I wrote and produced the campaign, partnering with our vendor Buster on the shoot and graphics package. The multi-platform campaign included an on-air image spot and weekly promotion, custom digital short form for YouTube and the Nick Jr app, a Facebook Live race between PAW Patrol and Blaze, targeted ads on Pandora Radio, as well as a Times Square takeover.

 

The stunt performed 7% higher than the average for Fridays in March, receiving the second and third highest PAW Patrol ratings of the season and the highest Blaze ratings in over a year

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