When Rusty Rivets was set to return for season 2, we gave ourselves a mission to make Rusty feel bigger, badder (in the good way), and bolder than ever. With a whole new look and feel, including a high-tech new graphics package and action-packed custom animation, we able to accomplish our plan to showcase Rusty's epic new inventions, adventures, and friendships.
In January 2018, the series returned with a bang, ranking #1 in its timeslot among boys & girls 2-5. Five months later, the show continues to pace ahead of the competition in the same timeslot, and averages a +6% growth with Live+3 viewing. Rusty Rivets also continues to help build the ratings of the rest of Nick Jr's lineup, retaining an average 92% of its K2-5 lead in audience and an even higher 99% retention among B2-5.