Nick Jr aimed to encourage active play over the summer, while promoting their animal-starring properties with the Super Snuggly Sports Spectacular.
I wrote and produced the campaign, working with Jonas+Co on the shoot and graphics package.
Featuring snuggly sports competitions,
animal athlete profiles, and special guest coach Rob Gronkowski, the stunt resulted in Nick Jr's highest Friday ratings in over a year.
The campaign won a PromaxBDA Bronze award for "Children Promotion Using Multiple Media."