Nick Jr aimed to encourage active play over the summer, while promoting their animal-starring properties with the Super Snuggly Sports Spectacular.

I wrote and produced the campaign, working with Jonas+Co on the shoot and graphics package.

 

 Featuring snuggly sports competitions,

animal athlete profiles, and special guest coach Rob Gronkowski, the stunt resulted in Nick Jr's highest Friday ratings in over a year.

The campaign won a PromaxBDA Bronze award for "Children Promotion Using Multiple Media."

ANNOUNCEMENT TRAILER writer/producer
GAME HIGHLIGHTS writer/producer
TRACK & FIELD
TENNIS
PUP TALK with coach gronk writer/producer
ATHLETE PROFILES
EVENT ID's
WEIGHTLIFTING
FOOTBALL
NATIONAL ANTHEM