Nick Jr aimed to create fun and excitement on Fridays during the slower summer months, while leaning into the fun of the Summer Olympics, with the Super Snuggly Sports Spectacular!

Assigned the task of creating an Olympics-level animal sports competition, I wrote and produced the campaign, working with Jonas+Co on the shoot and graphics package.

 

Using our raw footage of animals on set, I created snuggly sports competitions, animal athlete profiles, and more, resulting in Nick Jr's highest Friday ratings in over a year.

The campaign won a PromaxBDA Bronze award for "Children Promotion Using Multiple Media."

ANNOUNCEMENT TRAILER writer/producer
GAME HIGHLIGHTS writer/producer
ATHLETE PROFILES
EVENT ID's
TRACK & FIELD
TENNIS
WEIGHTLIFTING
FOOTBALL
NATIONAL ANTHEM