Nick Jr aimed to create fun and excitement on Fridays during the slower summer months, while leaning into the fun of the Summer Olympics, with the Super Snuggly Sports Spectacular!

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Assigned the task of creating an Olympics-level animal sports competition, I wrote and produced the campaign, working with Jonas+Co on the shoot and graphics package.

 

Using our raw footage of animals on set, I created snuggly sports competitions, animal athlete profiles, and more, resulting in Nick Jr's highest Friday ratings in over a year.

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The campaign won a PromaxBDA Bronze award for "Children Promotion Using Multiple Media."