(THE MUMMY MARATHON · PROMAX SILVER)
(WRITER · PRODUCER · EDITOR)
(BACK TO THE FUTURE MARATHON · PROMAX SILVER)
(WRITER · PRODUCER · EDITOR)
E! MOVIES
WE LOVE
E!'s Movies We Love is all about, well, the movies we love, bringing you only the all-time greatest, pop culture nostalgia-inducing films. Our campaign is all about celebrating what makes these movies iconic.
Whether that's leaning into 2022 Brenaissance (iykyk) with a thirst trap-y Brendan Fraser fancam to promote The Mummy or a PSA for Twilight fans, E!'s Movies We Love is in on why you can't get enough of these films.
(E! · 2023)
(WRITER · PRODUCER · EDITOR)
WINNER: SILVER
MOVIES: THEATRICAL MOVIE
SHOWN ON TELEVISION CAMPAIGN
PROMAX 2023
DESIGN
YOSUKE MURAKAMI, DEANA PENA, AUGUSTO FERRIOLS
SOUND
CHRIS BURNS, DOMINICK BARBERA
CREDITS.
HUNGER GAMES "WHISTLE EDIT"
Tasked with promoting a Hunger Games marathon, E! wanted to celebrate its massive place in pop culture, which only continues to grow. So of course, we created a send up of the insanely viral "Josh Hutcherson Whistle Edit" meme (think: Gen Z's "Rick Roll")!
The viral meme-turned-promo became a viral meme itself with TikTok users filming the promo on their tv's, racking up 2.5+ MILLION ORGANIC VIEWS!
Comments included:
"I ran out of the bathroom to see if this was really on my tv 🤣"
"I SAW THAT PLAYING ON THE TV IN PLANET FITNESS AND WONDERED IF IT WAS JUST A HALLUCINATION"
"SOME GEN Z EDITOR ATE WITH THIS" (🥲)
"I feel like I'm experiencing an advertisement Renaissance"
(E! · 2024)
(WRITER · PRODUCER · EDITOR)
(HUNGER GAMES "WHISTLE EDIT" MARATHON PROMO)
(WRITER · PRODUCER · EDITOR)
(ORGANIC TIKTOK POSTS)
(ON-AIR)
MOVIES
(WRITER · PRODUCER · EDITOR)
(ON-AIR)
E! CASH AT YOUR DOOR TIE-IN
(WRITER · PRODUCER · EDITOR)
More Projects
DESIGN
YOSUKE MURAKAMI, DEANA PENA
SOUND
JON DICKSON