(THE FAST & THE FURRIEST · 2017)
(WRITER · PRODUCER)
(DJ RUBBLE'S DANCE PARTY · 2018)
(WRITER · PRODUCER)
(RUSTY RIVETS S2 PREMIERE SPOT · 2018)
(WRITER · PRODUCER)
(NICK JR. BOO FEST ANTHEM · 2017)
(WRITER · PRODUCER)
NICK JR
BRAND
I worked on the Nickelodeon Preschool Brand Creative team for 5 years.
Notable campaigns I produced include:
The Fast & The Furriest [2017]
Nick Jr.’s two hottest properties, Blaze and the Monster Machines and PAW Patrol, joined forces for a month of high-octane, pup and truck premieres! The stunt received the second and third highest PAW Patrol ratings of the season and the highest Blaze ratings in over a year.
DJ Rubble's Dance Party [2018]
PAW Patrol fan favorite, Rubble, hosted an epic week-long party with themed-premieres across the week. Taking over the breaks “live” from his turntable: DJ Rubble remixed songs and got fans out of their seats to get up and dance. The stunt was a rockin’ success! The week's Rusty Rivets premiere received the show’s strongest ratings (a 3.97) in over a year! The week averaged a 3.43 K2-5 rating, growing 11% from the previous 4 weeks. Live+3 DVR playback grew +33% with K2-5 and +48% B2-5, elevating ratings to a 5.16 K2-5 and 7.09 B2-5. Due to its success, DJ Rubble returned to Nick Jr later that year.
Rusty Rivets Season 2 [2018]
With Rusty's return set for season 2, we saw the show's growth potential and made it our mission to make Rusty feel bigger, badder (in a good way), and bolder than ever! With a whole new look and feel, including a high-tech new graphics package and action-packed custom animation, we showcased Rusty's epic new inventions, adventures, and friendships. The series returned with a bang, ranking #1 in its timeslot among boys & girls 2-5. Rusty Rivets retained an average 92% of its K2-5 lead in audience and an even higher 99% retention among B2-5.
Nick Jr. Boo Fest [2017]
Halloween on Nick Jr, preschoolers were invited to a delightfully spooky festival: Nick Jr's Boo Fest. Boo took over Nick Jr's air and digital space all month long, featuring their favorite characters in adorable costumes, on monster truck hayrides, exploring spooky corn mazes, and so much more! With an online game, exclusive digital content, and on-air premieres, the campaign saw a 40% increase in content impressions in our digital spaces. Our girl-focused properties saw a ratings boost, including a 21% increase for Sunny Day. The campaign was a PromaxBDA finalist for "Channel Promo: Holiday or Special Event Campaign" & "Holiday/Seasonal/Special Event Spot."
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(NICKELODEON · SELECTED CAMPAIGNS '15-'18)
(WRITER · PRODUCER)
SHOOT PRODUCTION & ANIMATION
"THE FAST & THE FURRIEST"
KNOWN
DESIGN & ANIMATION
"DJ RUBBLE'S DANCE PARTY"
HOUSES IN MOTION
MUSIC "BOO FEST"
PAUL BUCKLEY
MUSIC & SOUND "DJ RUBBLE"
BRIAN AUMUELLER
CREDITS.
THE FAST & THE FURRIEST
Nick Jr.’s two hottest properties, Blaze and the Monster Machines and PAW Patrol, joined forces in April 2017 for The Fast & The Furriest, a month of high-octane, pup and truck premieres!
I wrote and produced the campaign, partnering with our vendor Buster on the shoot and graphics package. The multi-platform campaign included an on-air image spot and weekly promotion, custom digital short form for YouTube and the Nick Jr app, a Facebook Live race between PAW Patrol and Blaze, targeted ads on Pandora Radio, as well as a Times Square takeover.
The stunt performed 7% higher than the average for Fridays in March, receiving the second and third highest PAW Patrol ratings of the season and the highest Blaze ratings in over a year.
(NICKELODEON · 2017)
(WRITER · PRODUCER)
(PANDORA AD :30)
(WRITER · PRODUCER)
(OVERVIEW :30)
(WRITER · PRODUCER)
(ON-AIR)
WEEKLY PROMOTION
(WRITER · PRODUCER)
(DIGITAL · SOCIAL)
MULTIPLATFORM
(WRITER · PRODUCER)
(DJ RUBBLE-HOSTED ON-AIR PACKAGING)
(WRITER · PRODUCER)
(DJ RUBBLE-HOSTED PREMIERE EPISODICS)
(WRITER · PRODUCER)
DJ RUBBLE'S DANCE PARTY
In March 2018, PAW Patrol fan favorite, Rubble, took over the Nick Jr block in a big way! Rebranding himself as DJ Rubble, he hosted an epic week-long party titled DJ Rubble’s Dance Party.
DJ Rubble took over the commercial breaks “live” from his turntable: remixing songs, hyping up the audience, and encouraging his friends to get up and dance. Each day ended with DJ Rubble cueing up a new episode from one of his Nick Jr friends.
The stunt was a rockin’ success, averaging a 3.43 K2-5 rating over it’s week-long run, growing 11% from the previous 4 weeks. Live+3 DVR playback grew +33% with K2-5 and +48% B2-5, elevating ratings to a 5.16 K2-5 and 7.09 B2-5. Tuesday’s Rusty Rivets premiere received the show’s strongest ratings (a 3.97) in over a year! Friday’s PAW Patrol premiere was the highest rated of the week with a 4.17 K2-5 and 4.98 B2-5. Due to its success, DJ Rubble returned to Nick Jr in May.
(NICKELODEON · 2018)
(WRITER · PRODUCER)
RUSTY RIVETS SEASON 2
When Rusty Rivets was set to return for season 2, we gave ourselves a mission to make Rusty feel bigger, badder (in the good way), and bolder than ever. The series upped the stakes with its first villain, Frankie Fritz, which we created a custom villain theme song to introduce Frankie to the world. With a whole new look and feel, including a high-tech new graphics package and action-packed custom animation, we able to accomplish our plan to showcase Rusty's epic new inventions, adventures, and friendships.
In January 2018, the series returned with a bang, ranking #1 in its timeslot among boys & girls 2-5. Five months later, the show continues to pace ahead of the competition in the same timeslot, and averages a +6% growth with Live+3 viewing. Rusty Rivets also continues to help build the ratings of the rest of Nick Jr's lineup, retaining an average 92% of its K2-5 lead in audience and an even higher 99% retention among B2-5.
(NICKELODEON · 2018)
(WRITER · PRODUCER)
(MOBILE RIVET LAB :30)
(WRITER · PRODUCER)
FRANKIE FRITZ "GREATEST VILLAIN IN THE WORLD" SONG
(DIGITAL · SOCIAL)
(WRITER · PRODUCER)
(ON-AIR)
WEEKLY PROMOTION
(WRITER · PRODUCER)
(SHOW ID'S)
(WRITER · PRODUCER)
(SPOOKY FRIEND ID'S)
(WRITER · PRODUCER)
NICK JR.
BOO FEST
This Halloween, preschoolers were invited to a delightfully spooky festival: Nick Jr's Boo Fest.
Boo Fest took over Nick Jr's air and digital space for the month of October, featuring their favorite characters in adorable costumes, on monster truck hayrides, exploring spooky corn mazes, and so much more! From an online game to new Halloween specials to exclusive digital-only content, there truly was something for everyone at the Boo Fest!
The campaign saw a 40% increase in content impressions in our digital spaces. Our girl-focused properties saw a ratings boost, including a 21% increase for Sunny Day.
(NICK JR · 2017)
(WRITER · PRODUCER)
FINALIST
CHANNEL PROMO HOLIDAY/SPECIAL EVENT CAMPAIGNPROMAX 2017
FINALIST
HOLIDAY/SEASONAL/ SPECIAL EVENT SPOT
PROMAX 2017
(ON-AIR)
EPISODICS
(WRITER · PRODUCER)
(DIGITAL · SOCIAL)
MULTIPLATFORM
(WRITER · PRODUCER)
DESIGN
NICK JR DESIGN TEAM
EDIT [DJ RUBBLE]
DAVE GARGANI
EDIT [FURRIEST, RUSTY S2]
TODD THOENIG
EDIT [BOO FEST]
AMANDA HUGHES
MUSIC [RUSTY - FRANKIE FRITZ]
PAUL BUCKLEY, PT WALKLEY
MUSIC & SOUND [DJ RUBBLE]
BRIAN AUMEULLER
